Why it's worth to launch a blog on a company website?
It does not matter whether you run a small business or a big company - blogging is worth both the time and effort. Why? There is a huge set of benefits for sites that are using a blog for promotion or marketing. The company blog is useful for reaching new customers, building a relationship between your site and blog visitors, and a great source of new information about solutions, tips, services, products, etc. Frequently blogging is easy, and a great way to inbound your marketing efforts or drive traffic directly to your site.
Providing a trusted information, will change your blog into a source of the content gladly and often visited. You can even become an expert at blogging. The effect may be that people looking for a product or a service will contact you only because of your valuable blog content.
Do we need to convince you more? Here are five main benefits of blogging.
Valuable content is a first step to building a trust
Creating posts is the quickest way to keep your visitors up to date with trends or events according to your industry. Also, a good practice is to show them solutions to their potential problems they are facing in your business category each day. Creating posts is the quickest way to keep your visitors up to date with trends or events according to your industry. Also, a good practice is to show them solutions to their potential problems they are facing in your business category each day.
Providing a real and valuable content is a first step to building a trust among your readers and potential customers. Your goal should be to provide tons of content that people can use basing on their needs when looking for answers. For sure people have more trust in blog information than for typical advertising methods.
Example: A good example of valuable blog content is the modern blog site of Starbucks. It’s focused on the culture of coffee drinkers - you can find there many interesting articles and useful tips, learn how to make a Mexican coffee, discover many recipes and much more.
Blog posts extend information about products or services
A business company offering a range of products or services always want their potential customers to understand secrets of the provided goods. Usually, it is so, that each product or service has an own page where users can find most important details. Unfortunately, it is not so easy to provide complete information, because too many details can make the page unclear, and difficult to understand and the information to follow. A blog is an alternative to describe different features than existing on the product page. So you can publish blog posts presenting offered services/products in another way. It gives you the confidence that customers will find what they are looking.
It may also be helpful because it will relieve your company’s support.
Example: Let’s take a look at the Evernote blog site. They publish many articles (useful tips and stories) and everyone can find something for himself. Examples? You can read interesting posts like: “Change Your Desk, Change Your Life?” or “Steve Jobs: Three Steps to Making Connections that Matter”. Of course, they do not forget about content related to Evernote application. So if you are an Evernote user you’ll be just delighted - posts like: “Secrets for Using Evernote With Business Teams”, ”How Evernoters Use Evernote” or “Cool Tricks from One of Brazil’s Evernote Experts” for sure will be very valuable for you.
Blogging improves website SEO rankings determined by social interactions
More and more companies are tooling up with social media. The main reason is SEO rankings determined strongly by social interactions. An active social media presence requires access to unique, high-quality content. You can always depend on sharing other website’s content on your social media channels, but it’s not a perfect way to direct leads to your site. Of course, it can significantly increase traffic to your website but keep in mind that it works both ways. As you want your content to be shared on extraneous social channels you need to provide a fresh and unique, topical information.
A proven way to drive potential customers to your website is to share own content on own social media channels. Making your content more visible on social channels like/: Twitter, Facebook, Google+, LinkedIn or Pinterest is invaluable. An option of featuring social icons directing to Facebook, Twitter, etc. on our blog ( for example at the footer) helps to improve the company’s social presence. In this way, a blog provides a hub for social media integration.A proven way to drive potential customers to your website is to share own content on own social media channels.
Example: The blog site of Ebay is a great type of website that focuses on and embraces social media.The blog site of Ebay is a great type of website that focuses on and embraces social media.The site’s content strongly connects with readers and do not stop sharing a valuable news (for example - you find latest tweets from around the world related to eBay). They also encourage visitors to take part in social media.
Stories control your brand identity
A blog is an opportunity to show off with your brand and determine what kind of content your existing and potential customers are getting. It also makes easier to showcase your products, services, latest works from the portfolio. There is probably a little bit of information about your business already on the web. Using a blog is the perfect way to confirm and strengthen your presence and identity online.
Regular blog updates will help you to ensure that you remain up to date with web users and information about what is going on in your company will propagate. This will for sure benefit your brand as a whole. Besides that, your business has an own unique story. By blogging you have the possibility to describe it and show visitors that your business is something more than only a website. In a shortcut - it will personalize your brand.
Example: The Virgin Atlantic blog follows this brand tone in a fantastic way. Blog visitors can find posts about extreme sports or the airline’s popular destinations. They also do not skip topics about their services and products. It looks like they fully understand who their audience is, and what type of content need to be presented - in that they do not forget about their industry.
Free PR (Public Relations) tool
A professional blog is a window to showcase your experience and knowledge related to your company’s activity field. It can be a tremendous value in the relationship between the customer and the company. Because of your expertise, it is possible of being often interviewed or observed by reporters, industry experts or independent entities which can turn into a generated free PR for the brand. A good looking blog post is some kind of a traditional press release, and finally, it has the same purpose.
Blogging benefits conclusion
Running a blog on the company website is one of the best ways to win the race against the competition. Proper blogging, providing important and valuable information, is not just a way to build trust with your customers or advertise your products/services. It is also a great chance to reach new customer and even break through the richer and more experienced brands. Yes, you can compete with them! Providing own, unique thoughts and insights, evokes an original blog growing. We hope we have convinced you that it is worth it!