15 Best WooCommerce Plugins to Create and Scale a Fully Functional WooCommerce Store

WooCommerce supports thousands of plugins that can add various functionalities to your store, make your operations smooth, and enhance sales. Selecting the right plugins is an essential part of creating a seamless shopping experience for your customers and efficiently managing your store.

Here are some of the best WooCommerce plugins to help you build and grow a mighty online store. Whether it's setting up a new eCommerce business or scaling an existing one, these tools are geared towards equipping you with all you need to succeed in the world of online commerce.

WooCommerce Product Import Export is the perfect tool for store owners who want to simplify product data management. With more than 90,000 active users trusting it, the plugin allows import, export of products, reviews, images, and much more between WooCommerce stores while ensuring seamless data migration.

Automatic column mapping, bulk edit options, and advanced filters for product import/exports are the key features of this plugin. The free version of the WooCommerce Product Import Export plugin supports import export of simple, grouped, and external products using CSV files. The premium version imports all the variable, subscription, and custom types. It also supports import export of product data using XML and Excel formats.

Other premium features include import/export by FTP/SFTP, scheduling data imports and exports, making complex data processing tasks easier for store owners.

MailPoet is an indispensable tool for any store owner who would love to create email marketings for WordPress websites. They can use responsive templates that work seamlessly on all devices and integrate smoothly with WordPress.

Using MailPoet, users can queue and even automate the sending of newsletters to clients triggered by the publication of new blog posts.

For WooCommerce stores, MailPoet offers abandoned cart reminders, first-purchase emails, and customizable transactional emails, all of which make it possible to increase customer engagement and sales.

MailPoet's free plan is best for new users, and scalable paid plans unlock advanced features like detailed engagement statistics, multi-condition segmentation, and integration with Google Analytics.

The WordPress Export Import Users plugin offers smooth and easy export/import of user and customer information between WordPress and WooCommerce websites while retaining the user passwords in hashed format. It supports CSV file export, which, through export filters by roles, email, and date range, makes data management highly efficient.

The plugin can handle large amounts of data with batch imports and exports. It also enables users to map fields in the import process and to export data for guest users. The free version of this user import export plugin covers essential requirements, while the premium version provides features such as XML and Excel formats, advanced filtering options, bulk updates, and file transfers via FTP.

This plugin is compatible with WPML and third-party plugins, making it the right choice for businesses handling user and customer data.

The Product Add-Ons for WooCommerce is an essential extension for any WooCommerce store owner. Using this extension, you can easily offer special options like gift wrapping, a custom message with the gift, or product upgrades right on your product pages. Providing customers with the option to personalize their purchases as they go through a buying process increases the level of customer satisfaction and improves the chances of a repeat purchase.

Product Add-Ons will help you add numerous modification options for your variations. You can add a text box, drop downs, check boxes, customize price inputs, or even add sample images. It could be used on a global and per-product basis, so you have that flexibility. To help you offer personal engravings, premium fabric use, or whatever else there's to it, this plugin is pretty efficient for your needs.

The primary benefit of the Product Add-Ons plugin is that it accommodates various pricing models. It can accommodate charging flat fees, percentage-based fees, or even enabling customers to input a custom price, which is very good for tips or donations and service-based add-ons. This increases the flexibility of your store and provides your customers with a customized shopping experience that brings them back.

The WebToffee WooCommerce PDF Invoices plugin is a must-have plugin for any store using the WooCommerce platform to easily create and send professional-looking invoices.

This plugin allows for auto-generating PDF Invoices and Packing Slips for the WooCommerce store, as well as credit notes, allowing it to produce all sorts of order documents. The plugin offers customizable templates, that allows you to customize the invoices and other documents as per your needs. 

This plugin attaches PDF documents to order emails and simplifies sending invoices and packing slips to clients. The plugin further enables the credit note to be sent with refund emails, thereby finally compiling all transactional documentation. This plugin also offers readymade templates that can be edited using visual and code editors. A free version of this plugin is also available.

This WooCommerce PDF invoice plugin not only generates professional shipping and delivery documents but also streamlines the shipping process. Advanced features include sequential numbering for invoices and credit notes, add tax details and custom fields, and generating invoices for past or free orders.

Google Analytics for WooCommerce is a nice add-on for store owners who are in a position to achieve deeper insights into their customers' behavior and optimize revenues accordingly.

Built directly into the world's biggest analytics tool, this plugin empowers you to monitor essential metrics about traffic origins, user flow, or even how your products do directly from your online store. It'll make it easier to make the right decisions on what places you should really focus on your marketing activity, providing insights into which channels—search, social, email, ads—are driving the most traffic.

You can identify potential sales leaks from your website by tracking the user journey that originates from the product page through checkout by using this plugin. It helps to understand what customers are interested in by comparing traffic, transactions, and revenue across the different products.

With Google Analytics for WooCommerce, you can capture more accurate customer data so you can make data-driven decisions to boost your revenue and improve your performance.

WebToffee WooCommerce Export Import Orders is a reliable tool for importing and exporting orders, coupons, and subscriptions from one WooCommerce store to another. It imports and exports custom metadata so that all the data migrates smoothly, and thus, it is excellent at handling order data efficiently.

Advanced filtering lets you export or import certain orders, coupons, or subscriptions and update data in bulk when importing. It's really helpful for migrations from older platforms or effortless updating of records.

The plugin also has a free version that supports Import and export WooCommerce orders and coupons using CSV files. The premium version supports importing and exporting from XML and TSV, and Excel files provide features like scheduling data import export, advanced filters, and more. 

By utilizing coupons, discounts, and promotional offers, you can attract more customers to your WooCommerce store and thus scale more. You can create several coupons using this advanced WooCommerce Coupons plugin.

From BOGO deals to auto-applied discounts and customizable coupon usage restrictions, this plugin helps in the seamless management of coupons. The available discount on the coupon is showcased directly on the cart and checkout pages, as well as the 'My Account page.' 

Key features of this WooCommerce coupon plugin involve setting specific usage restrictions in terms of products, categories, or user roles, creating various kinds of BOGO offers, scheduling discounts, and offering free giveaway products.

Discount Rules for WooCommerce is one of those essential plugins that every store owner uses to make the discounting strategy both flexible and effective. The plugin supports all types of discounts, dynamic pricing, percentage-based product-specific, and tiered discounts.

Whether it is product quantity discounts, cart-based discounts, or the old classic Buy One Get One, the plugin lets you personalize your promotion to what's required.

Using Discount Rules for WooCommerce, you can create discounts based on product categories, attributes, user roles, and many more. This plugin features support for basic and advanced discount options like quantity range-based pricing, cart total discounts, and automatic exclusions for selected products.

All-in-One SEO (AIOSEO) is a feature-rich and robust SEO plugin that arms users with a comprehensive set of tools that aim to optimize search engine rankings. These include optimization of SEO settings, addition of schema markup, creation of XML sitemaps, keyword rankings tracking, and many more vital SEO tasks.

It comes with a great number of other features but also offers an easy setup wizard to set up your SEO in under five minutes. Its advanced features include AI-generated SEO titles and descriptions, smart schema markup, and much more.

It provides features that enable local businesses to enhance their local SEO through local business schema and Google Maps integration. For maximum support to search visibility and maintenance with improvements, the plugin offers content performance tracking, SEO revisions monitoring, and SEO redirect management.

Boosting sales with the help of personalized product recommendations is the key to increasing customer satisfaction in a WooCommerce store. Product Recommendations for WooCommerce makes this easy, with advanced conditional filters allowing it to provide personalized recommendations, which can be displayed on any major page, such as cart, product, or checkout pages.

It includes built-in templates for "frequently bought together," "bestsellers," and "recently viewed" so that it guarantees relevance and fosters higher-order values. The owners can customize the recommendations, design widgets in sliders or grids, and make them match the aesthetic look of the website. The free version of the product recommender plugin is available with basic related products and upsell and cross sell recommendations. 

If you want to enhance the number of subscribers, create lead generation campaigns, or enhance conversions, this Popup Builder is the right tool for you. It helps create interactive forms such as a sticky floating bar, an interactive spin-a-wheel campaign, and so much more. These popups are optimized for the best experience for your site visitors and customers. 

You can integrate these popups with leading eCommerce platforms, email marketing services, and CRMs. Dynamic elements like countdown timers and spin-a-wheel can be added with an easy drag-and-drop builder.

Some of the key features of the plugin include 'Onsite Retargeting,' where you can retarget repeat visitors by offering them new deals and offers based on their past behavior. Smart Page Targeting is another feature that targets a specific page or a part of your site.

It also includes features such as A/B split testing and popup analytics in order to further refine and optimize your popup strategy.

Product Feed for WooCommerce simplifies the generation of WooCommerce product feeds for a multiplicity of sales channels. This allows you to reach out to a much wider audience as it creates optimized feeds for Google, Facebook, Instagram, TikTok, and many more. This enables easy synchronization of your WooCommerce products into these marketplaces.

The WooCommerce product feed plugin also supports Google Shopping platforms, including local ads and product reviews, which can be connected by using Meta Business Suite to sell through Facebook and Instagram shops.

Advanced filters allow you to personalize your feeds by product or category, and server cron scheduling helps ensure that the feed updates regularly. You can also map product attributes for accurate categorization across platforms, enhancing visibility and potential sales.

An analytics plugin is super helpful in scaling out your WooCommerce store. Understanding buyer behavior will help make all the data-driven decisions to help you with growth and efficiency. MonsterInsights makes this process easy. With just a few minutes of setup, you can track essential metrics from your WordPress dashboard.

It will link your site and Google Analytics to give you actionable insights about visitor behavior to make sure you maximize your business strategy.

It offers dedicated reports with meaningful metrics and does not overwhelm you with data. From audience demographics to popular content insights, eCommerce performance, and SEO rankings, each report gives you important information that will help fine-tune your marketing efforts.

The WooCommerce Gift Cards plugin increases customer loyalty by allowing businesses to offer customizable gift cards for any occasion, be it a birthday or holiday. Customers can buy digital or physical gift cards, send them to loved ones with personalized messages, and schedule delivery.

This WooCommerce vouchers plugin helps store owners to increase customer engagement and conversions. Using this gift cards plugin, you can issue instant refunds to your customers to their store credit balances. The plugin supports more than 20 predefined gift card templates and options for custom designs make it a versatile tool for the WooCommerce stores.

The right plugins can really transform your WooCommerce store into something that's really powerful, efficient, and friendly for users. Be it making improvements in email marketing through MailPoet or creating powerful coupon promotions with Smart coupons, every single plugin in this list comes with features uniquely different in the name of enhancing functionality and growth.

With the best selection of plugins for your store, you are assured to give a smooth shopping experience, boost sales, and scale up your business in an effective way. Go over these tools and see how they may help you build and maintain a successful WooCommerce store.